Rotating text that says Creative direction, Visual design, logo design, UX strategy, Real time 3d.

Peter Laird

Product Designer & Art Director

About me

I'm a multidisciplinary Creative Lead and UI/UX Designer with over 15 years of experience bringing ideas to life across immersive tech, digital products, branding, real-time 3D, games, and motion design. I thrive on leading collaborative teams and crafting innovative experiences that span AR/VR, the web, the metaverse, gaming, and automotive HMI. Whether it's building intuitive design systems, shaping creative strategy, or designing user centered solutions, I love helping global brands and mission driven organizations make meaningful connections through design.

Capgemini

Lead Product Designer
May 2024 - Now

Unity

Lead Product Designer/Associate Creative Director
May 2020 - May 2024

Finger Food Technology

Senior Product Designer
Aug 2019 - May 2020

Briteweb

Creative Director
May 2015 - Aug 2019
Close
ContactContact